We’ve been waiting for you! How do Pinterest hashtags work? Pinterest announced that they weren’t just allowing the use of hashtags ( finally …), but also actively encouraging them as a new way of categorising and promoting content.
In September 2017, however, everything changed. The social platform hadn’t yet utilised the feature, and some people saw them as spammy and/or unnecessary. Just a couple of years ago, marketers everywhere were telling you to avoid using Pinterest hashtags like the plague.
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